Are you determined to deliver a successful product to the marketplace? Feeling keen to leave a lasting impression on your web/mobile app visitors? Concerned about the user experience?
When getting a web/mobile app developed, the most challenging part is to escort visitors in a way you want them to see, feel and understand your product or service, at every single touch point. A versatile designer takes the intricate client requirements and simplifies them in a way that’s not only understandable but pleasing for the targeted audience.
Having an in-depth understanding of the design process, empathy toward how the targeted user may feel, and awareness of possible pain points help craft a flawless solution. Whereas the practice of ideation phases, wireframes/prototyping, testing, and reiteration makes the solution more durable.
UX encompasses two vital dimensions. What the end user essentially needs, plus, what values, believes, perceptions, and limitations he/she sub-consciously indulges in. Secondly, what are the business goals? Best practices can help improve the user experience of the product or service image to a whole new level.
If the user does not find the value that he/she is seeking, the user will move on quickly to other options. Thus the provided information must be meaningful at its crux.
Some well-known factors can help catapult the success ratio significantly. Peter Morville has described some UX characteristics that make complete sense to kick start with:
Usefulness: What’s the point of bringing a product to the marketplace, if it doesn’t have the desired use for the end user? Sooner or later such products or services will diminish automatically. So, it is vital to launch products/services that serve the real need or make the end users’ lives better in some way.
Usability: Does the end user benefit from your offering? Is it easy to use and can be adopted hassle-free? Then it will survive. Otherwise, cumbersome products vanish without leaving any trace.
Findable: Whatever the user is seeking, UX must help access that product or service available easily. If it delays a little, users might lose interest in the product altogether.
Credibility: Is your offering credible? Is all the provided information accurate? Was the competition kept in context while crafting such offerings? If the user does not trust, it’s hard to get by in this competitive space.
Desirableness: Desirability can be awoken through effective branding, aesthetics, emotional design, and what the end user aspires to. Users only invest in something that they feel is the object of desire.
Accessibility: Often accessibility trumps other above-mentioned factors. Those brands that pay attention to segments like learning, vision, motion impaired, or disabled, amass more users than average.
Valuable: More the value a product or service delivers, the more it has the chance of surviving in its users’ eyes. Users often abandon the products or services and move on to a better option. So, staying upbeat and constantly innovating serves the longevity of the product or service.
In a nutshell, users look for usability, usefulness, findability, accessibility, credibility, valuableness, and desirability more than anything else. Therefore a company can succeed by keeping its product simple, communicating transparent, and taking outsiders’ feedback vigilantly.