In recent past “world wide web” was a dominant medium but now mobile apps are being proven more useful in a subtle way. Isn’t it?
Mobile apps are very effective way to empower existing customers and prospects. Earlier smartphones, tablets and now wearable gadgets like Smartwatches are gaining momentum. While developing a new App, focus must be on the one core feature and it better be developed for both popular platforms i.e. iOS or Android. Native apps are developed and optimized for specific platform for great performance.
Of course, an App can sustain in this competitive space only if it solves a delicate problem and satisfies a genuine customer need. Secondly, it must be in sync with latest tech trends like 5G. One must have to ensure GDPR compliance if mobile app’s users are located on global scale. General Data Protection Regulation protects personal data of EU Citizens.
Here are some current popular mobile app features that one can consider initially:
Mobile App Analytics:
In order to get clear picture of the app user’s behavior, analytics are vital for long term app success. Analytics offer rich insights, that helps to identify areas to improve. Inbuilt analytics help track impressions, and usage of specific segment of the app. This can help optimize customer support and marketing activities.
Detecting a User location is crucial, only then we can offer personalized products/services that are in customer’s immediate reach too. Location base services help identify delivery options in that particular area.
QR codes redirect user to a desired page instantly, thus saves time and enhances customers experiences. It’s kind of cool feature for generation Z, who are more focused on what they want for instant gratification.
Allowing users to login through Twitter/Facebook/Google accounts creates ease in access and helps in amassing contacts in network too. This also allows users to share their cherished content with their network instantly.
Unsolicited Emails often end up in spam, at the other hand push notifications are an impressively smooth and efficient way to directly influence users- graphically or through text. Once user demographics are identified, customized, personalized messages can be shared with the audience to inspire action.
Voice search has transformed the whole search engine domain. Increasingly, users are more comfortable passing on verbal commands rather than typing long sentences.
Recent smartphone are equipped with Face detection algorithms; phone gets unlocked fluidly as soon as you look at the screen panel. Creating face detection feature that unlocks many facets within the app, protects privacy and delights customers in a unique unparallel way.
Customers can visualize and feel by experiencing. Three-dimensional real-world experience paves the way for a quick customer decision thus enhances revenue instantly. While making a purchase decision, customer measure the future value of the product through their senses and usability.
AI integration will expedite the customer satisfaction. AI offers previous behavior and choice-based preferences and recommendations to maximize customer experience and saves time.
Checkout/ Payment Gateway:
Once customer decides to buy online, transaction must be secure and hassle-free. Integration of online payments through Credit cards or Debit cards are the bloodlines for brands survival.
Once customers opt for a product and finds out that there is no way to make payment, it discourages customer’s trust of the brand. If your Mobile App is related to eCommerce then safe, secure flawless payment mechanism is a way to go without a second thought.
Offline Browsing capability:
Mobile devices are connected 24/7 with WIFI/data networks wherever the consumer goes. This connectivity will be on the increase, but still, depending on your consumer’s location and part of the world s/he resides, its wise to have inbuilt offline browsing capability of necessary features. So that at time of leisure user can brows and make up mind, even if away from data networks.
Enable reviews and feedback:
Based on rating and reviews customers make decision, that the brand is about quality or chaos.
Great companies build on customer’s direct feedback. Once you listen and implement in your systems what customer desires- you get a repetitive loyal customer. Thus developing and integrating customer feedback system is vital for long term customer retention.
One click contacting:
Once click connect is the way to build a brand on solid footing. Customers wanna get their product delivered through minimal or even contact free swiftest way possible.
Customer must be empowered through direct interaction. A single click should lead customer to the right representative who is capable of tackling and resolving customer inquiry. So that the customer can contact smoothly while on the go.
Technology, trends and customer priorities are changing every day. So, keeping mobile app’s infrastructure agile and scalable is a wise move. Crafting a scalable mobile app will pay off in the long run. Building fresh graphics, security features and fixing issues on constant bases helps keep the mobile app vibrant. This process also keeps app relevant and gives customer what they ultimately want for better experience.
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