Online store sales are bound to increase around 81% during this ongoing year. Are you thinking of switching to eCommerce? If your answer is yes, then congratulations- you have decided pragmatically. Now, product idea will define that how far will you go.
Do you already have a successful brick and mortar business up and running? If not, it’s smart to pick a product that has at least over a billion dollar market cap. Secondly, while deciding a product, be mindful of its size, so that shipping is less costly. First, It’s wise to validate your business idea, its been observed through countless research studies that over 60% businesses fail only because they launch products that customers don’t need, or often they could not figure and pivot the right niche.
Find out your unique value proposition if you feel like being stuck. figure out the one single thing that makes your product stand out from the completion. Market that one aspect effectively to the targeted niche. You can only run profitable ecommerce store once you niche down. Decide the type of the business you want to start. What going to be your ideal customers? Will your business be dealing business to business, or business to consumer segments?
Finalise a business model:
B2B (Business to Business Ecommerce)
B2C: (Business to Consumer Ecommerce)
C2B: (Consumer to Business Ecommerce)
Manufacturing a product that your customers need, its pleasant packaging and then shipping are vital phases and will be determining factors of your online venture. Good way to start is to ask customers feedback. Get in touch with your potential customers ask them about the likes, dislikes, suggested improvements in product quality, packaging, marketing anything that you think is a turn off for customers. Put yourself in your ideal customers shoes. Empathy is a great tool that will let you feel and see though the eyes of customer.
Make sure that your brand name reflects your product’s image. There are plenty of online platforms and freelancer graphic designers that can create logo for your brand. Pay special attention to UX/UI aspects because customers will only pick something that feels flawless and pleasant to their senses. After you sort the the business idea, target market, product niche and brand name, time to delve into to business planning phase arrives. You have to chalk out essential details like staffing, product sourcing, deliveries and marketing parameters.
When it comes to choosing a right ecommece platform, you may come across many. You can set you your eCommerce store live by using Magento or Shopify, these are the most used platforms. You can protect yourself legally. put your finances in place, market, and sell products and build along the way. Choose the one that meets your needs, also keep in mind features, payment gateways, compatibility with business, development skills and SEO.
Two of the popular shopping carts are Shopify and Magento. You can move your brick and mortar business to shopify. You can test run for 14 days free trial. You can choose a store name that will serve as a domain. You can choose a free theme that’s in sync with your brand. you can set up pages, homepage, products, payments, shipping, FAQ’s, return policy etc.
Magento is open source platform can be opted if you have coding skills or you can hire a software company like DevCrew, they will get the job done on a bare minimum and even help in maintaining in the long run. Covering all the dimensions needs a long piece of writing, here we are just giving you basic flow idea, for step by step guidance please contact at devcrew.io and you will be assisted thoroughly.
Once your store is live, it’s time to attract customers. Start with social media marketing, get genuine testimonials and create buzz in the market. Integrate Google analysts and get in touch with influencers to produce effective content. Set up Helpdesk, offer stellar customer service that differentiates you from the competition.
It’s okay to make mistakes along the way, but don’t repeat them. learn, rebuild, and scale up step by step. Just have to execute it on a war footing, fail fast and relaunch if you sense potential. Get customer feedbacks to pivot sales and test your marketing strategies, keep refining till you start getting results. Moving forward, in order to progress, you have to kickstart and modify your approach as on needed bases.
You have to take the plunge and build your wings along the way towards a successful first flight. Have a social mission deeply ingrained in the DNA of your company, giving back will catapult your success in a tremendous way. Having a longterm vision of building an asset of true value to customers and the marketplace pays off big.
In order to start an e-commerce business, you have to have sufficient self-control. Because if you are not flexible to adopt eCommerce, things may go south. Often many already give up before starting, simply by negative self-talk… fear of the unknown also instills inaction. Researching, launching, and growing a profitable ecommerce business requires grit and patience. Build on consistent bases by addressing customers concerns diligently.
Are you currently seeking a reliable eCommerce partner? Look no further, simply Contact Us here or drop few lines at [email protected] and we will reach out to you quickly. Initial consultation at DevCrew is absolutely free. We are right away ready to transform your ingenious idea into a highly performant eCommerce store.