Businesses that have started establishing digital footprints will thrive and rest will diminish. Expected global e-commerce sales in the year 2021 are believed to hit $1.2 Trillion. In one of our in-house surveys at DeCrew, we come to know that the majority of e-commerce businesses have witnessed a leap in customer visits in recent months. If you look at delivery services, pharmacies, and telemedicine sectors, it has increased revenue by 16.45% from 1st January to February 28. Then from February 28 to April 30, it increased to 23.5%. Now in May and June shopping impressions went up to 36.4%, and that brought sales to 29.8% way higher than the previous months.At the other hand, if you look at the transaction volume of some business like travel agencies, it went down 98%, daycare facilities around 71%, photography companies over 91%, Advertising companies down 64%, furniture makers down 48%, massage therapist 90% and cupcake small businesses almost 61% down.It will always serve as a competitive edge if you know well your customers, competitors, and trends inside out. Here are some of the eCommerce trends that you need to pay attention to if you want to sustain and ultimately scale up your business:
(1) API driven sales:
Gone are the days when customers used to interact directly with individual representatives. Through headless commerce, stores are increasingly adopting CMS and PWA capabilities. This way stores are more capable to accommodate profitable trends like SEO, Content marketing, and digital marketing. Companies are launching their headless sites using BigComerce as the backened and using React as a custom-built front-end.
(2) Augmented reality empowers customers:
Customers are now able to experience a dress, a piece of furniture or electronic goods before purchasing. This has empowered customers to visualise a product remotely, thus saves time and hassle of going out.
(3) Voice search increase:
It is predicted by Forester that over 78% of American households will be using smart speakers like Alexa and google home by 2025. Homes and businesses are increasingly adapting vice search behaviours to buy products or search required information over the internet. This behaviour will remain on the rise on an exponential scale.Let’s close eyes and imagine for a moment that you need to order daily grocery, bakery items, and stationery. You can accomplish such tasks by simply speaking to your google assistant. That keeps all the previous records of purchase, payments, shipping info, and other preferences intact. This process helps in repeating orders without facing any human or even touching a screen, thus saves time.
(4) AI-driven Product recommendation:
Artificial intelligence and machine learning empowers customers in retail sectors by recommending through subtle personalised guidance. Keeping a customer’s background preference in context like purchasing power, designs and colours etc.
In traditional brick and mortar businesses, on the spot representative were only able to entertain a fraction of visitors. Where as chatbots can assist thousands of customers simultaneously. Chatbots are also good at paying personal attention and presenting thoughtful offers matchlessly.In the past customers were poisoned by long sales pitches, now chatbots are offering a breath of fresh air through timely, to the point solid experiences- by only recommending what matters for the customers most.
(6) Immersive videos:
By developing and integrating videos to your portfolio you can enhance the brand image by 64%. It is well tested now that customers go through reviews before making a purchase, and videos offer a authentic first hand experience.
(7) Subscriptions Plan:
Customers tend to subscribe to things that are needed on a daily, weekly, or monthly bases. Customers prefer to come back to such businesses that go the extra mile to take all the pain of customers like ordering, payments, shipments, etc. It makes easier to predict and then fulfil the routine needs of valued clients thus creating long term value.
Business owning eCommerce stores are expecting to see their sales grow tremendously because of the obvious fact that consumers are increasingly moving online for what they wanna get delivered. The majority of the businesses established during the 19th and 20th centuries have vanished. this century has its own norm. Baby boomers, Millennials, and generation Z has its own set of behaviours and choices. Things are going through a drastic change on constant bases.From a recent survey, it has been concluded that over 89% of respondents believe that eCommerce is bound to grow at an even greater rate. Now it’s up to you to decide that you wanna ride the wave or want to wither away down the line. Choose wisely.